ExtraMile Convenience Stores
 ExtraMile's most recent logo with their rebranding | |
| Type | Logo |
|---|---|
 ExtraMile in Ripon, California | |
| Type | Subsidiary |
|---|---|
| Founded | February 1, 2018 |
Number of locations | 1,100+ stores (2025) |
Area served | American West and Southwest |
| Key people | Brian Sardelich (President) |
| Services | Fuel and convenience retail |
ExtraMile Convenience Stores LLC (ExtraMile) is an American convenience-store franchise. The company is jointly operated by Chevron U.S.A. Inc. and Jacksons Food Stores and operates primarily as a franchise brand at fuel-retail sites.[1] ExtraMile locations are typically co-located with Chevron and Texaco service stations.[2]
As of 2024, the company operated more than 1,000 locations across the west and southwest regions of the United States.[1]
History
[edit]ExtraMile was established on February 1, 2018, when Chevron U.S.A. and Jacksons Food Stores formed a joint venture to grow the ExtraMile brand across fuel-station convenience locations.[3][4][5] Prior to the joint venture, the ExtraMile brand had been used in Chevron-and Texaco-branded fuel locations, primarily in California, Oregon and Washington.[4] The company operates as a franchisor, with locations owned and operated by Chevron, Jacksons, and independent franchisees.[6][7]
Location expansions
[edit]The company expanded through a combination of developing new stores and converting existing locations, with a goal of doubling locations by 2027.[8][1][3] By 2021, the company reached 1,000 locations. The brand initially operated in the western United States before expanding into the southeast in 2021.[9] The expansion goal was updated in June 2024, with the intended number of locations increasing from 1,100 to 2,000 by 2029.[1][10]
Rebranding efforts
[edit]In 2019, ExtraMile went under rebranding efforts that refreshed the interior design of their store locations. The rebrand also introduced in-house branding for merchandise and a greater emphasis on food service.[5] The same year, ExtraMile introduced a loyalty rewards program and delivery service.[5]
By 2025, the company again refreshed their stores, modernizing both exterior storefronts and general brand imaging.[11]
ExtraMile Arena and LAFC deal
[edit]In 2019, ExtraMile entered into an agreement with Boise State University to naming rights over the campus' indoor-arena. The deal was signed for 15 years, effectively renaming Taco Bell Arena to ExtraMile Arena.[12]
In September 2020, ExtraMile partnered with the Los Angeles Football Club to become the "Official Convenience Store of LAFC."[13]
Community engagement
[edit]ExtraMile contributes to local communities through individual store-owned initiatives, regular charitable donations, and sponsorships for new stores.[9] In July 2020, ExtraMile participated in 24/7 Day, an event hosted by the NACS Foundation to raise funds for and honor first responders and medical workers.[14]
In 2021, ExtraMile celebrated the opening of their 1,000th location by donating $2,500 to the Vernon, Alabama high school band, cheerleading team, and other sports teams.[9]
References
[edit]- 1 2 3 4 "Inside ExtraMile's plan to double its store count by 2029 | C-Store Dive". www.cstoredive.com. Retrieved 2025-10-26.
- ↑ "New Chevron & Jacksons Joint Venture to Double ExtraMile Sites". Convenience Store News. Archived from the original on 2025-03-17. Retrieved 2026-03-23.
- 1 2 Covino, Renee. "Going the Distance With ExtraMile". Convenience Store News.
- 1 2 "ExtraMile Convenience Stores World-Class Experience". www.hacienda.org. Retrieved 2025-10-26.
- 1 2 3 "ExtraMile Convenience Stores LLC". CSP Daily News. Retrieved 2025-10-26.
- ↑ "New Chevron & Jacksons Joint Venture to Double ExtraMile Sites". Convenience Store News. Archived from the original on 2025-03-17. Retrieved 2026-03-23.
- ↑ Lindenberg, Greg (2018). "ExtraMile Joint Venture Opens for Business". CSP Daily News. Retrieved 2026-03-23.
- ↑ Hammond, Hannah (2024). "ExtraMile Expects to Add 100 Locations This Year". CSP Daily News. Retrieved 2026-03-23.
- 1 2 3 Affairs. "ExtraMile Convenience Stores Opens 1,000th Site". chevron.com. Retrieved 2025-10-26.
- ↑ Romano, Danielle. "New Chevron & Jacksons Joint Venture to Double ExtraMil". Convenience Store News.
- ↑ "ExtraMile Launches Refreshed Exterior Image Program and Brand Identity". Fuels Market News. 2024-05-31. Retrieved 2025-10-26.
- ↑ Athletics, Courtesy: Boise State. "Boise State Reaches Naming Rights Agreement with ExtraMile". Boise State University Athletics. Retrieved 2025-10-26.
- ↑ LAFC. "LAFC Announces Multi-Year Partnership With ExtraMile Convenience Stores | Los Angeles Football Club". LAFC. Retrieved 2025-10-26.
- ↑ "Convenience Store Industry Unites to Honor Hometown Heroes During Annual 24/7 Day". American Red Cross. 2020.