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| Country | India |
|---|---|
| Headquarters | Bhubaneshwar, Odisha, India |
| Programming | |
| Language | Odia |
| Picture format | 576i (SDTV) |
| Ownership | |
| Owner | Viacom 18 |
| Sister channels | List
|
| History | |
| Launched | April 16, 2002 |
| Replaced | ETV Odia |
| Closed | March 15, 2025 |
| Links | |
| Website | Official website |
Colors Odia formerly known as ETV Odia was an Indian cable television station. Colors Odia primarily broadcasts Odia entertainment shows. Based in Bhubaneswar, it was one of the most viewed Odia channels in Odisha. It was started and promoted by Ramoji Rao, who owned the channel until 2015, when it was sold to Viacom18.
History
[edit]ETV Odia started broadcasting in 2002 under Ramoji Rao.[1] Within its first ten years, it aired serials such as Gayatri, Tulasi, Mausi and Bhagyabidhata. By August 2013, it started carrying Rajkanya, a series comparable to Sony's crime series CID.[2]
Following Viacom18's acquisition of 50% of ETV's regional entertainment channels, the channel was integrated into the Colors network and was renamed Colors Odia.[3] The channel over time lost prestige in Odisha. As ETV Odia, it was still leading the GEC market, but lost its local language monopoly to Sarthak TV in 2010.[4]
Following the merger of Viacom18 and Star, Colors Odia shut down on 15 March 2025, as part of a plan to close ten channels.[5] On 27 February, its staff left the Bhubaneshwar office and was relocated to Kolkata. The company already owned Star Kiran, created in 2022, but was also affected by the closure of the local office and had also moved to Kolkata.[6]
List of serials
[edit]Many of these serials are typically in the mould of American soap operas blended with some Oriya culture.
References
[edit]- ↑ "Odisha Media Paid Heartfelt Tributes to Ramoji Rao". Orissa Diary.
- ↑ "August beginning". New Indian Express.
- ↑ "Viacom completes process of 50% acquisition in ETV channels from Reliance". Indian Television.
- ↑ "There's oversupply of channels replicating Hindi GECs in Odisha: Sidharth TV's Sitaram Agrawal". Indian Television. Retrieved 26 March 2026.
- ↑ "JioStar to close niche channels on 15 March". broadcastandcablesat.co.in.
- ↑ "Colors Odia Channel Shut Down Following Viacom18-Disney Star Merger". thesamikhsya.com.