Yippee (noodles)
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| Product type | Noodles |
|---|---|
| Produced by | ITC Limited |
| Country | India |
| Introduced | 2010 |
| Markets | India |
| Website | sunfeastyippee |
Yippee! is a brand of instant noodle brand manufactured and marketed by ITC Limited. It was introduced in 2010, the brand's product range includes instant noodles and pasta.[1][2]
History
[edit]ITC introduced Yippee! in 2010 under its Sunfeast brand as part of its packaged foods business. Yippee, had gained a 10.8% share of India's instant noodle market by the end of 2014, citing data from Euromonitor International.[3][4]
In 2015, following the temporary withdrawal of Maggi noodles from the Indian market, demand for alternative instant noodle brands increased.[5] During this period, Financial Express reported that Sunfeast Yippee was the second-largest brand in India's instant noodle market, with an estimated market share of 18–20%.[6][7][8][9]
Product
[edit]Sunfeast Yippee! markets a range of packaged food products, including wheat noodles, millet-based noodles, and pasta.[10]
In 2018, Sunfeast Yippee! introduced four noodle flavours: My Crazy Chow, My Madly Manchurian, My Mystery Masala, and My Truly Chicken.[11]
References
[edit]- ↑ Raj, Sounak Mitra,Amrit (2015-09-15). "ITC's Yippee noodles looks to step into fill Maggi void". mint. Retrieved 2026-08-11.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ Majumder, Arindam. "ITC pushes Yippee to replace Maggi". www.business-standard.com. Archived from the original on 2024-01-03. Retrieved 2026-08-11.
- ↑ D'souza, Sharleen (2015-07-07). "ITC's Yippee Noodles set to gain from Maggi fiasco". The Financial Express. Retrieved 2026-08-11.
- ↑ Bhushan, Ratna (2016-02-22). "Rivals gain as Maggi market share declines". The Economic Times. ISSN 0013-0389. Retrieved 2026-08-11.
- ↑ Dutt, Arindam Majumder & Ishita Ayan. "Maggi crisis: No cheer for other noodles brands like Yippee!". Rediff. Retrieved 2026-08-11.
- ↑ Dasgupta, Mithun. "There is "further scope" to enhance market share of Noodles segment under YiPPee! in North, says ITC". The Hindu Businessline. Retrieved 2026-08-11.
- ↑ Malviya, Sagar (2018-11-16). "ITC's instant noodle YiPPee crosses Rs 1,000 crore sales mark". The Economic Times. ISSN 0013-0389. Retrieved 2026-08-11.
- ↑ "ITC denies receiving notice on excess lead in Yippee noodles". The Indian Express. 2015-08-25. Retrieved 2026-08-11.
- ↑ Kamath, Arnab Dutta & Raghavendra. "Rivals jump in to replace Maggi on shelves". Rediff. Retrieved 2026-08-11.
- ↑ Das, Sandip. "ITC expands Mission Millets". The Financial Express. Retrieved 2026-08-11.
- ↑ "ITC expands noodle portfolio, launches Sunfeast YiPPeenoodles in 4 variants". Money Control. Retrieved 2026-08-11.