// Workers AI · dad joke modeWhat did SUP Media say to the paddle? "You're always boarding me.
 | |
| Type | Privately held |
|---|---|
| Industry | Internet |
| Genre | Online Media Company |
| Founded | 2006 |
| Founder | Alexander Mamut, Andrew Paulson |
| Headquarters | Moscow , Russia |
Key people | Andrew Paulson, Chairman Annelies van den Belt, CEO Benjamin Wegg-Prosser, Director of Corporate Development Edward Shenderovich, Director of Strategic Development |
Number of employees | 300 |
| Website | sup |
SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mamut, Kommersant Publishing House and management.
Company
[edit]SUP's first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal's Russian users.[1] SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used[2] blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.
In 2013, SUP was merged with Rambler.
References
[edit]- ↑ Boulton, Clint (2007-12-03). "Six Apart Sells LiveJournal to Russia's SUP". Ziff Davis Enterprise, Inc.
- ↑ Ungerleider, Neal (2012-01-20). "The Return Of LiveJournal". Fast Company. Archived from the original on 2025-01-24. Retrieved 2025-09-08.