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The Magnum Ice Cream Company

From Wikipedia, the free encyclopedia
(Redirected from Algida)

The Magnum Ice Cream Company N.V.
TypePublic company
ISINNL0015002MS2
IndustryFood
PredecessorUnilever's ice cream division
Founded1 July 2025;
14 months ago (2025-07-01)
Headquarters
Amsterdam
,
Netherlands
Area served
Worldwide
Key people
Products
BrandsList of brands
RevenueDecrease €7,910 million (2025)[1]
Decrease €599 million (2025)[1]
Decrease €307 million (2025)[1]
Websitecorporate.magnumicecream.com

The Magnum Ice Cream Company N.V. is a Dutch multinational ice cream company headquartered in Amsterdam, Netherlands. Incorporating several major ice cream brands and having about 21% of global market share, The Magnum Ice Cream Company is the world's largest ice cream manufacturer.[2] The company utilises the Heartbrand symbol, used by its predecessor Unilever.

It formed on 1 July 2025 as an independent subsidiary of Unilever, encompassing Unilever's ice cream division. On 8 December 2025, The Magnum Ice Cream Company became a publicly traded company using the symbol MICC on Euronext Amsterdam, London Stock Exchange, and New York Stock Exchange, having an initial market value of $9.1 billion.[3][4][5]

History

[edit]
Plain logo of Unilever's "Heartbrands" prior to 1998.
Old plain "Heartbrand" logo used from 1998 to 2003 (and still by some brands).

Early history

[edit]

Prior to the heart logo, the ice cream brands had different logos, often consisting of a blue circle with the local brand's name over a background of five vertical red stripes. Uses of this logo reach back to the 1960s.[6][7] Though it was not universally used for all the countries listed above (Wall's in the UK, for example, used a yellow logo with Wall's in blue text), while many brands were shared across different countries.[6][7]

The Heartbrand was launched in 1998 as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It featured a red curved heart on a yellow background and was designed by Carter Wong Design.[6] The updated brand was promoted with a Europe-wide marketing campaign and a cooperation with the US cable television channel MTV.[8]

In early 2003 the symbol itself was simplified by replacing the yellow shades with white. The blue script lettering for the local names was abandoned in favour of a simpler all-caps sans-serif font.[8]

Around 2006, Unilever was the world's biggest ice cream manufacturer, with an annual turnover of €5 billion and invested around €50 million annually in ice-cream research and development.[9] Unilever operated eleven ice cream factories in Europe; the biggest included factories at Heppenheim in Germany, Caivano in Italy, Saint-Dizier in France, and Gloucester in the United Kingdom.[10][11]

Formation of The Magnum Ice Cream Company

[edit]

The company became an independent subsidiary of Unilever on 1 July 2025 by a demerger.[12][13] Following the announcement on 19 March 2024 to create a separate stand-alone business, the several major ice cream brands owned by Unilever, such as Magnum, Ben & Jerry's, Cornetto, Breyers, Calippo, and Wall's, were combined into the Magnum Ice Cream Company as a stand-alone company, with headquarters in Amsterdam, Netherlands.[12][13]

Unilever deemed the demerger of ice cream division necessary as ice cream has distinct characteristics compared with Unilever's other operating businesses, including frozen supply chain and point of sale that support frozen goods, a different channel landscape, more seasonality, and greater capital intensity and allows Unilever to more closely align with its core businesses in four categories; personal care, home care, beauty & wellbeing and foods.[14]

The Magnum Ice Cream Company is predicted to have about 21% of the world's ice cream sales.[14][15]

Dispute with Ben and Jerry's

[edit]

In September 2025 after the Magnum Ice Cream Company had demerged from Unilever, Ben & Jerry's cofounder, Ben Cohen, protested in London, demanding to "free Ben & Jerry's", which he and his fellow cofounder, Jerry Greenfield, said was necessary to protect the long-held social values of Ben & Jerry's.[15] The new CEO of Magnum, Peter ter Kulve, however, stated that Ben & Jerry's would not be sold because it was fully integrated into the Magnum Ice Cream Company.[15] Later in September, Greenfield resigned from the company in protest that Unilever and the Magnum Ice Cream Company were inhibiting the independence of Ben & Jerry's to have a voice on social issues.[16]

Listings

[edit]

The company was listed for trading with an initial public offering on the Amsterdam, London, and New York stock exchanges and an initial market value of $9.1 billion on 8 December 2025.[3][4]

Brands

[edit]

The Magnum Ice Cream Company utilises the "Heartbrand" inherited from Unilever's ice cream division.[17][18] Unilever revealed the spin-off ice cream division's name in March 2025. Following the reveal, Peter ter Kulve, President of Unilever's ice cream business stated "The Magnum Ice Cream Company has an iconic and globally recognised portfolio of brands including Magnum, Wall’s, Ben & Jerry’s, and Cornetto. Magnum is an extremely successful and beloved brand. It will bring our full portfolio together, with our Wall’s heart icon beating right in the centre of our logo".[18]

Heartbrand

[edit]
The Heartbrand logo from 2003. The regional brands are usually named below this logo in red text.

The Heartbrand was designed by London-based Carter Wong & Partners and revealed in 1998 by Unilever for many of its ice cream brands across the world.[17][19][20] When it was announced it would affect Wall's in the United Kingdom, Unilever described the new logo, that initially featured a pair of red and yellow intertwining hearts, to be more representative of "feelings of happiness associated with sharing Wall's ice cream with family and friends" throughout the year. The rebranding in the UK involved 100,000 ice cream outlets.[20] Unilever originally called it the Heart. They re-launched the logo in 2003.[21]

By 2019, brands using the logo were sold by Unilever in over 40 countries. Most of Unilever's brands had used it, including Wall's (United Kingdom), Algida (Italy), Langnese (Germany), Kibon (Brazil) and Ola (Netherlands). While Popsicle, Klondike bar, Breyers and Ben & Jerry's had not used the Heartbrand under Unilever.[22]

The company was formed out of Unilever's ice cream division, which included the following:[22]

Global

[edit]
Wall's ice cream Heartbrand logo on the back of a sales truck, London, 2010
  • Ben & Jerry's – ice cream
  • Breyers – ice cream and frozen dairy desserts
  • Calippo – juicy ice lollies
  • Choc Ice – Chocolate covered ice cream
  • Cornetto – ice cream cone
  • Dracula
  • Feast – Chocolate covered ice cream with chocolate inner stick
  • Fudgsicle – ice pops
  • Grom – gelato
  • Klondike – ice cream bars
  • Magnum – Chocolate covered ice cream
  • Nogger – ice cream
  • Popsicle – frozen treats
  • Solero – ice cream with fruit covering
  • Talenti – gelato
  • Twister
  • Viennetta
  • Weis – frozen fruit desserts, ice cream (Australia)
  • Yasso – frozen Greek yoghurt

Regional

[edit]

The majority of the company's ice-creams are sold under the Heartbrand brand, with each region using a different name:[23]

  • Algida – ice cream (Slovakia, Czech Republic, Hungary, Italy, Poland, Turkey and the Balkans)[24]
  • Darko (Дарко) – ice cream (Bulgaria)
  • Eskimo – ice cream (Austria)
  • Frigo – ice cream (Spain, Andorra)
  • Frisko – ice cream (Denmark)
  • GB Glace – ice cream (Sweden)
  • Good Humor – ice cream (United States)
  • HB – ice cream (Ireland)
  • Heluxue 和露雪 – ice cream (China)[25]
  • Holanda – ice cream (Mexico, Central America and Dominican Republic)
  • Ingman – ice cream (Finland)
  • Kibon – ice cream (Brazil)
  • Kwality Wall's – ice cream (India)
  • Langnese – ice cream (Germany)[26]
  • Lusso – ice cream (Switzerland)
  • Miko – ice cream (France, Egypt, Morocco, Mauritius, Senegal and Djibouti)[27]
  • Oando – ice cream (Turkey)
  • Olá – ice cream (Portugal)
  • Ola – ice cream (Netherlands, Belgium)
  • Ola South Africa – ice cream (South Africa)
  • Pingüino – ice cream (Ecuador)
  • Selecta – ice cream (Philippines)
  • Seru – low-cost ice cream (Indonesia)
  • Strauss (שטראוס) – ice cream (Israel)
  • Streets – ice cream (Australia and New Zealand)
  • Wall's – ice cream (United Kingdom)

Former Unilever-owned brands

[edit]
  • Helados La Fuente – ice cream (Colombia; until 2001, when Unilever's ice cream business was sold to Meals de Colombia, the owner of Crem Helado)[28]
  • Bresler – ice cream (Chile; until 2020, when Unilever's ice cream business in Chile was sold to Carozzi; the transfer also included the Melevi brand. A license agreement allows Carozzi to use The Magnum Ice Cream Company's brands in Chile)[29][30][31]
  • Inmarko (Инмарко) – ice cream (Russia; until 2024, when Unilever's entire Russian business was transferred to the multinational company Arnest Group, which operates in Russia)[32]
  • Tío Rico – helados (Venezuela; until 2025, when Unilever's ice cream business in Venezuela was sold to Mack de Venezuela)[33]

References

[edit]
  1. 1 2 3 "Annual Results 2025". The Magnum Ice Cream Company. Retrieved 13 February 2026.
  2. ↑ "Magnum Touts Sales Growth, Cost Cuts After Unilver Spinoff". Bloomberg. 10 September 2025. Retrieved 14 October 2025.
  3. 1 2 Marrow A, Rhodes D (8 December 2025). "Magnum's $9.1 billion ice cream listing leaves some investors cold". Reuters. Retrieved 8 December 2025.
  4. 1 2 Nguyen, KP (8 December 2025). "Magnum's $7.9 Billion Ice Cream Breakup Sends Ripples Through Global Markets". Yahoo Finance. Retrieved 8 December 2025.
  5. ↑ "The Magnum Ice Cream Company lists on Euronext". www.euronext.com. Retrieved 11 December 2025.
  6. 1 2 3 Zakenkrant (17 January 2017). "Heartbrand » Zakenkrant". Zakenkrant (in Netherlands Dutch). Archived from the original on 20 May 2024. Retrieved 15 September 2026.
  7. 1 2 "Langnese Eis Logo Geschichte" (in German). Retrieved 15 September 2026.
  8. 1 2 Die Marke ESKIMO - Fortsetzu ng ei ner Erfolgsgeschichte (in German). Vienne: WWG - Österreichische Werbewissenschaftliche Gesellschaft. 2016. p. 35. ISBN 978-3-95 02453-4-9.
  9. ↑ "Unilever Heartbrand". Unilever. Archived from the original on 12 June 2009. Retrieved 9 June 2023.
  10. ↑ "Certificate For Unilever Europe B.V" (PDF). NEPCon. 29 July 2019. p. 2. Archived from the original (PDF) on 15 September 2026.
  11. ↑ "Ice cream Recipes Homemade Icecreams Variety Flavors Nutrition Value". www.icecreampark.com. Archived from the original on 16 October 2023. Retrieved 15 September 2026.
  12. 1 2 Southey, Flora (2 July 2025). "Unilever makes major step towards ice cream demerger". FoodNavigator-Europe. Retrieved 14 October 2025.
  13. 1 2 Speed, Madeleine (31 July 2025). "Unilever's ice cream sales rise ahead of €15bn spin-off". The Irish Times. Retrieved 14 October 2025.
  14. 1 2 Ackerman, Warren (31 July 2025). "Why is Unilever spinning out its ice cream business?". The Grocer. Retrieved 14 October 2025.
  15. 1 2 3 Marrow, Alexander; Rhodes, Dimitri (9 September 2025). "Ben & Jerry's crashes Unilever's ice cream investor party". Reuters. Retrieved 14 October 2025.
  16. ↑ "Jerry quits Ben & Jerry's, saying its independence on social issues has been stifled". CTV News. The Associated Press. 19 September 2025. Retrieved 14 October 2025.
  17. 1 2 "Unilever Heartbrand". Unilever. Archived from the original on 12 June 2009. Retrieved 9 June 2023.
  18. 1 2 "Introducing The Magnum Ice Cream Company" (PDF). Unilever. 19 March 2025.
  19. ↑ "Heart of ice-cream | Design Week". Design Week. 17 April 1998. Archived from the original on 27 November 2020. Retrieved 24 August 2026.
  20. 1 2 "Wall's opts for all-year image". The Independent. 27 March 1998. Retrieved 24 August 2026.
  21. ↑ "Heart". www.unilever.com. Archived from the original on 22 June 2004. Retrieved 24 August 2026.
  22. 1 2 "49+ Unilever Ice Cream Brands from Around the World". Advertise. 14 December 2015. Archived from the original on 18 August 2019. Retrieved 11 January 2022.
  23. ↑ "49+ Unilever Ice Cream Brands from Around the World". Advertise. 14 December 2015. Archived from the original on 11 January 2022. Retrieved 11 January 2022.
  24. ↑ "Algida – Unilever". Unilever.it. Archived from the original on 21 December 2023. Retrieved 21 December 2023.
  25. ↑ "Building the great Wall's of China". Independent.co.uk. 19 May 1995.
  26. ↑ "Langnese". Unilever. Archived from the original on 14 July 2023. Retrieved 14 July 2023.
  27. ↑ "Notre Histoire". Miko. Archived from the original on 12 September 2024. Retrieved 2 January 2026.
  28. ↑ "Un negocio caliente". Semana. 23 November 2001. Retrieved 13 September 2026.
  29. ↑ Bohle, Camila (15 July 2020). "Carozzi concreta compra de Bresler e ingresa de lleno a negocio de los helados". Diario Financiero (in Spanish). Retrieved 13 September 2026.
  30. ↑ Memoria anual 2020 (PDF) (in Spanish). Carozzi S.A. 2020. p. 320.
  31. ↑ "Bresler". Procorp (in Spanish). Retrieved 15 September 2026.
  32. ↑ Times, The Moscow (4 September 2024). "Kremlin Approves Sale of Unilever's Russian Subsidiary – RBC". The Moscow Times. Retrieved 13 September 2026.
  33. ↑ "Unilever vendió línea de negocio de helados Tío Rico a automotriz Mack de Venezuela – bancaynegocios.com". Banca y Negocios (in European Spanish). 10 July 2025. Retrieved 13 September 2026.
[edit]

Official website

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