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// Workers AI · dad joke modeWho's Alexandra Senter? A royal sender.

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From Wikipedia, the free encyclopedia
(Redirected from Alexandra Tselios)

Alexandra Senter is an Australian entrepreneur, social commentator and business columnist. She is the founder and CEO of opinion site The Big Smoke and the Sentral Media Group.[1][2][3][4] Senter was noted in Business Insider for her entrepreneurship in Australia.

Career

[edit]

In June 2026, The Big Smoke Media Pty Ltd (ACN 162 451 621) owned by Alexandra Senter, the company associated with The Big Smoke, entered liquidation.[5] Initial records estimated liabilities of approximately A$4.15 million and listed employees and the Australian Taxation Office among its creditors. Senter attributed the closure largely to artificial-intelligence disruption in the marketing industry and said that Sentral Media Group, a separate company, had rehired some former staff while providing different services.[6] A September statutory report subsequently estimated liabilities of A$5,110,851.[7] The liquidator’s preliminary assessment indicated that the company may have been insolvent as early as June 2022 and may have incurred approximately A$1.48 million in additional liabilities afterward. Further investigation was needed to establish an insolvency date or quantify any resulting claim.[8]

The September report recorded A$170,577.56 in estimated priority claims comprising A$45,879.87 in wages, A$3,076 in leave and A$121,621.69 in superannuation guarantee charge. Separately, eight former employees had lodged proofs of debt totalling A$148,185.72; not every former employee had lodged a claim.[7] Senter told Mumbrella that outstanding employee entitlements had been paid[9] and later told The Courier-Mail that she had personally covered them.[8] The liquidator’s report did not verify that all entitlements had been settled: it said payments Senter reported making personally were still being checked against payroll records, bank statements and employee claims.[7]

The Australian Taxation Office had issued Senter a Director Penalty Notice concerning the company’s unpaid superannuation guarantee charge. The liquidator reported that she paid A$193,447.47 under that notice on 14 August 2026. As of 10 September, A$71,825.78 had been applied to the company’s superannuation guarantee charge account, while A$121,621.69 remained recorded as residual superannuation guarantee charge during the reconciliation. The ATO had also advised that additional superannuation periods might remain unassessed.[7] Payment under the notice was distinct from verification that every employee’s wages, superannuation and leave had been settled.[7]

The liquidator also identified A$559,368 in payments to the director and related parties during the four years before liquidation, and A$219,234 in transactions described as loan repayments, reimbursements or similar payments for which no commercial rationale was apparent from the information then available.[9][7] Investigations were ongoing; the report did not establish whether the two categories overlapped, so they should not be added together.[7] Senter’s statement of company affairs recorded asserted debts of A$1,357,916 to her and A$750,000 to her spouse, Marc Senter. The liquidator said neither loan claim had been verified.[7] At the time of the September report, the liquidator had not identified creditor-defeating dispositions or indicators of illegal phoenix activity.[7]

Senter appears regularly on ABC TV including ABC's The Drum.[10]

She is also the cofounder and Director of Jewish think tank The Jewish Independent (formerly Plus61J).[11][12]

Senter writes a business column in CEO magazine[13] and appears regularly as a commentator on nationwide radio in Australia, including 2GB, 2UE and ABC.[14][15][16][17][18] She has been published in The Huffington Post, The Australian, The Age, The Sydney Morning Herald, News.com.au, The Daily Mail UK, Australian Financial Review, Business Insider, BRW, and Management Today.[19][20][21][22][23][24][25][26][27][28][29][30][31]

Personal life and education

[edit]

In 2016, Alexandra Senter hired 82-year old Advertising executive Roger Pugh to lead a team of millennial staff.[32]

Senter also has a Masters of Business Management.[citation needed]

References

[edit]
  1. ↑ Holdings, Sentral. "Sentral holdings - Multi-brand media group". thesentralgroup.com. Retrieved 17 October 2025.
  2. ↑ "Alexandra Tselios". Huffington Post. Retrieved 15 February 2016.
  3. ↑ "Alexandra Tselios | Inside Small Business". Inside Small Business. Retrieved 15 February 2016.
  4. ↑ "Alexandra Tselios - Founder". Alexandra Tselios - Founder. Retrieved 15 February 2016.
  5. ↑ "The Big Smoke Media Pty Ltd 162 451 621: Appointment". ASIC Published Notices. 10 June 2026.
  6. ↑ "The Big Smoke Media Group collapses with $4m debt". The Courier-Mail. 22 July 2026.
  7. 1 2 3 4 5 6 7 8 9 Stephen Wesley Hathway (10 September 2026). Statutory Report to Creditors: The Big Smoke Media Group Pty Ltd (Report). Helm Advisory.
  8. 1 2 "Big Smoke Media Group debt tops $5m as liquidators investigate". The Courier-Mail. 15 September 2026.
  9. 1 2 Eleanor Dickinson (14 September 2026). "The Big Smoke collapsed with $4m debt after suspected four-year insolvency". Mumbrella.
  10. ↑ "The Drum Monday January 1 - ABC News".
  11. ↑ "About Us - +61J".
  12. ↑ "Our Team - The Jewish Independent". thejewishindependent.com.au. Retrieved 17 October 2025.
  13. ↑ "Alexandra Tselios". The CEO Magazine. Retrieved 15 February 2016.
  14. ↑ "Private life versus work life". ABC Sydney. Archived from the original on 3 March 2016. Retrieved 27 February 2016.
  15. ↑ "Alexandra Tselios from the Big Smoke". Omny. Archived from the original on 4 March 2016. Retrieved 27 February 2016.
  16. ↑ "How Facebook, targets you". 4BC. Archived from the original on 8 March 2016. Retrieved 27 February 2016.
  17. ↑ "What Makes Parents Poor Judges Of Happiness? - 96five | 96.5 Family Radio | Brisbane Radio". 96five | 96.5 Family Radio | Brisbane Radio. Archived from the original on 6 March 2016. Retrieved 27 February 2016.
  18. ↑ "2GB 873 on Twitter". Twitter. Retrieved 27 February 2016.
  19. ↑ "Alexandra Tselios". Retrieved 27 February 2016.
  20. ↑ "Alexandra Tselios | Business Spectator". www.businessspectator.com.au. Retrieved 27 February 2016.
  21. ↑ "Why a start-up might be your worst idea, and your best". www.businessspectator.com.au. Retrieved 27 February 2016.
  22. ↑ Tselios, Alexandra. "Blurred lines: why working through the weekend works". Executive Style. Retrieved 27 February 2016.
  23. ↑ "What I learnt from speaking up about sexual harassment". NewsComAu. Retrieved 27 February 2016.
  24. ↑ "When switching off is a bad thing". Financial Review. Retrieved 27 February 2016.
  25. ↑ "Alexandra-Tselios". Business Insider Australia. Archived from the original on 22 November 2015. Retrieved 27 February 2016.
  26. ↑ Kimmorley, Sarah. "16 Australian Entrepreneurs Share Their Most Valuable Life Lessons". Business Insider Australia. Archived from the original on 29 November 2013. Retrieved 27 February 2016.
  27. ↑ "Crowdfunding traps for entrepreneurs: don't get caught". BRW. Retrieved 27 February 2016.
  28. ↑ "Australian opinion site The Big Smoke expands to the US, covering American election - mUmBRELLA". mUmBRELLA. Retrieved 27 February 2016.
  29. ↑ "ART APPRECIATION & THE CRIMINAL -". thehoopla.com.au. Archived from the original on 3 March 2016. Retrieved 27 February 2016.
  30. ↑ AAL. "The diplomatic leader: How to agree to disagree". Australasian Lawyer. Retrieved 27 February 2016.
  31. ↑ "Too many managers & leaders pass on leadership responsibility". BFM. Retrieved 27 February 2016.
  32. ↑ "Why Alex Tselios hired ad man Roger Pugh, 82, to make The Big Smoke a success".
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