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Aiwa

From Wikipedia, the free encyclopedia
(Redirected from AIWA)

Aiwa Co., Ltd.
Native name
アイワ株式会社
Type
TYO: 6761
FoundedJune 20, 1951
DefunctDecember 1, 2002
FateAbsorbed by Sony Corporation, brand/trademark still in use
HeadquartersTaito, Tokyo, Japan
Number of employees
10,000 (as of March 2001)[1]
ParentSony Corporation (1969–2002)

Aiwa Co., Ltd., branded as Aiwa (/ˈaɪwə/; stylised aiwa), was a Japanese consumer electronics company specializing in audio products. It was founded in 1951 by Mitsuo Ikejiri in Tokyo first developing microphones. The company was a majority-owned subsidiary of Sony Corporation from 1969 until 2002[2][3] although ran independently and often competed with its parent.[2]

The company was for some time a leading manufacturer of audio products.[4] It is credited for introducing Japan's first portable boombox in the year 1968 and the very first personal stereo cassette recorder in 1980 (the TP-S30). While prominent in earlier years in high-end tape decks, Aiwa later shifted to more mass market products such as its line of personal cassette players (marketed as CassetteBoy in Japan).[5] In the 1990s, Aiwa was a major maker of mini component systems ("shelf stereos") with its NSX line and was also prominent in portable CD players.[5] Despite not having the brand strength and recognition of Sony, Aiwa products were popular due to their more affordable cost, while still providing good quality.[6][7]

Aiwa declined into deep financial trouble by the millennium, leading to a full buyout and merger into Sony[8] who relaunched Aiwa in 2003 as a modern youth-targeting tech brand. This proved unsuccessful and the brand was soon abandoned by Sony. Since 2015, the brand has been revived and licensed by other companies around the world, including a relaunch as an independent company in Japan by Towada Audio in 2017.[9][10]

Name

[edit]

In Japanese the Aiwa name is a combination of 愛 (ai) and 環 (wa), roughly meaning "circle of love".[original research?]

History

[edit]
Aiwa VM-15 microphone made with NHK in c. 1957, designed to mimic the look of the RCA 77

The company was founded on June 20, 1951, as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to Aiwa Co., Ltd. (アイワ株式会社), on March 10, 1959.[11] Aiwa was listed on the Tokyo Stock Exchange from October 1961 until September 2002. Aiwa created the first Japanese cassette tape recorder in 1964.[12] Aiwa marketed Japan's first boombox, the TPR-101, in 1968, as well as the first cassette deck, TP-1009. The founder Mitsuo Ikejiri served as president until 1969[citation needed] when Sony purchased a majority share in Aiwa.[2] By 1982, the electronics giant had an increased 54.6% stake in the company.[13]

Dual band transistor radio by Aiwa, circa 1964

In 1980, Aiwa created the world's first personal stereo recorder, TP-S30 (marketed as CassetteBoy in Japan).[14] Despite Sony being the major shareholder, healthy competition between the two brands was believed to be profitable.[15]

Mid-1980s AIWA HS-P05 Mk II audio cassette player

Aiwa faced its first crisis in the mid-1980s after the strong yen (Endaka). To counter this, the company boldly decided to shift manufacturing overseas like Singapore and Malaysia.[16] It also stopped making Betamax VCRs to focus on its profitable portable audio-video products.[17] The resulting lower costs for the products made the company target developing markets, later expanding exports to developed markets as well. The number of Aiwa factories in Japan were reduced from three to one. Hajime Ugi led this change and resulted in making Aiwa profitable again in FY 1989.[16]

Aiwa home audio products incorporating BBE signal-processing technology were launched in about 1989, after the company signed a licensing deal with BBE Sound.[18] Also around this time, some Aiwa products were briefly being sold in Japan under the Excelia and Strasser sub-brands.[19]

It had also released the first cassette deck with Dolby C in its home country.[6] In 1993, the first CD+G-compatible portable CD player, the XP-80G, was made.[citation needed]

Diversification

[edit]
The Aiwa logo, 1959–1991

Apart from audio products, Aiwa was also present in other industries. The company also made and sold video products such as VCRs (it backed the Betamax standard of its parent Sony)[20] and also color televisions and in later years DVD players, and digital satellite television tuners. Aiwa was also involved in the production of computer peripheral devices, such as modems, terminal adapters, and speakers, and what the company termed "life amenity products," such as air cleaners and humidifiers.[citation needed] In 1995, it released a PHS mobile phone, called the PT-H50, which was made for the DDI Pocket network in Japan.[21] That same year, an electric toothbrush was released.[citation needed]

As of 2000, up to 70 percent of Aiwa's sales came from home audio products.[22]

Later years

[edit]
Aiwa XK-S 7000 cassette deck from circa 1992, a high-end product with that featured Dolby S and 18-bit dual digital analog converter

When the yen reached record highs in the early 1990s, Aiwa boomed thanks to its production facilities outside of Japan.[23][5] With a new expansion in mini component systems like bookshelf stereos, Aiwa made a return to the Japanese market and captured 20% market share in that field in 1992, rising to 27% in 1994, thanks to affordability during the post-bubble recession.[16] The company's performance was also beneficial to Sony who's own market share in mini component systems had reduced in this period.[17]

For its 40th anniversary in 1991, the company changed its logo.[17] In 1991, Aiwa launched its highly successful NSX line of mini-component stereo systems, combining amplifier, radio tuner, dual cassette decks, CD player and two speakers in one box.[5] As of the mid-1990s, Aiwa held a 30% global market share in the field of these stereos and as much as 50% in the United States.[5]

Aiwa NSX-S202 shelf stereo, c. 1998

Aiwa entered the MiniDisc player market in 1995, however the players were mostly rebadged Sony players.[24]

Cuts and acquisition

[edit]

In the late 1990s, Aiwa faced growing competition from price-cut Asian manufacturers, shrinking demand at home following a dismal Japanese economy in 1998, and disruption to its supply model following the Asian financial crises. Aiwa's profit margins quickly shrunk when it attempted to cut its own costs in response, and the company failed to invest in digital technology.[2] Aiwa made two consecutive years of large losses and slid towards bankruptcy.[25][26][22]

Aiwa XR-FD55 CD and MD micro shelf stereo system, c. 2002

Parent company Sony dispatched Masayoshi Morimoto to become Aiwa's new president. In March 2001, Morimoto announced a major restructuring, including the halving of its workforce, following a second consecutive loss–making year. It also announced the closure of all but one of its manufacturing plants, including all in its home country.[27] Sony also injected Aiwa with capital by increasing its stake in the subsidiary to 61 percent.[26][28]

In February 2002, Sony announced that it will acquire the remaining share it does not own in Aiwa by way of stock exchange. Sony president Kunitake Andō told reporters that "In the past we have grown through competing with each other. This no longer works".[29] In fiscal year ending 2002, a net loss of 53 billion yen was reported for Aiwa, up from a loss of 30 billion in 2001 and itself up from a loss of 9.9 billion in 2000. It was made worse by retirement benefit payouts related to its workforce cuts as part of its failed turnaround efforts.[8] Its workforce had been cut by 90% between 2001 and 2002.[2] The acquisition was completed[30] effective as of December 1, 2002.[8][31]

Brand relaunch

[edit]
The Aiwa logo, used from 2003 onwards until the brand's discontinuation by Sony

On January 8, 2003,[32] Sony announced the rebranding and relaunch of the now-defunct Aiwa as a "youth focused, PC-centric" electronics brand.[33] A new logo was presented to the world's media along with a statement of Sony's intention to invest in and "revitalize" the Aiwa brand. The direction proposed was to capitalize on the growing trend among personal-computer-literate teenagers and young adults to use their PCs for all forms of entertainment (television, films, music, chat).[citation needed] It was also used to expand in markets where Sony is not as strong.[34]

Aiwa introduced its first digital audio players at CES 2004, including both flash players and a 2GB hard disk player. They notably supported MP3 format while Sony's own branded players only played ATRAC.[35] Aiwa's portable CD players were equipped with a so-called E.A.S.S. G.P. (Electronic Anti-Shock System) feature with the aim of allowing smooth, skip-free Audio CD playback despite damaged media and external shaking.[36]

However the new direction of Aiwa under Sony did not meet consumer and sales expectations. On January 21, 2005, new product development ended, and by 2007, Aiwa products were discontinued and no longer sold in the market outside its home market. Sony announced the termination of the brand entirely on May 14, 2008[37][38] but continued to provide support for existing products.

Brand licensing

[edit]

Despite the brand having been abandoned by Sony in the 2000s, the Aiwa name returned in 2015 and has since been used by various companies globally. The trademark is now mostly owned by Towada Audio since 2017. Aiwa Acquisitions LLC/Infinity Lifestyle Brands is the company that uses the Aiwa trademark in North America while Audio Mobile Americas A.S. uses it in Latin America.

Aiwa Corp (Chicago) and Sakar International

[edit]

An American audio company known as Hale Devices, Inc. were granted the rights to the brand name from Sony in the US market and abroad. The Chicago based company, which was headed by Joe Born,[39] also then renamed itself to Aiwa Corporation.[40] In April 2015 it launched its first Aiwa product, the Exos-9 speaker.[40] The company launched a number of Aiwa branded products in the following years, including the Prodigy and Arc-1 headphones.

Aiwa Exos-9 Bluetooth speaker, 2015

In September 2020, Aiwa Corporation and Aiwa Co., Ltd. of Japan announced that their businesses had unified, with a vision to rebuild Aiwa as a single global brand.[41] The two companies had previously fought court cases over Aiwa trademarks in Illinois[42] as well as in the United Kingdom and Ireland.[43]

It was reported in August 2021 that Aiwa Corporation filed for Chapter 11 bankruptcy.[44][45] Following bankruptcy proceedings, the assets were sold to a new company (Aiwa Acquisitions LLC) affiliated with Sakar International, Inc. in November 2021,[46][clarification needed] with Sakar being a licensee to Infinity Lifestyle Brands, thus making Aiwa a sister brand of Altec Lansing in the North American market.[clarification needed] This new Aiwa showcased a number of new products at the Consumer Electronics Show 2023.[47]

Aiwa Co., Ltd. (2017–present)

[edit]

On April 11, 2017, Towada Audio, a contract manufacturer of Sony radios, acquired the Aiwa brand rights from Sony (globally, except the Americas)[48][49] and created a subsidiary called Aiwa Co. Ltd. like the original Aiwa, with its director Kazuomi Nakamura being someone who joined the original Aiwa in 1989. The news of the Aiwa brand's revival was met highly positively in Japan, which showed its brand recognition.[50]

The company launched the first Aiwa products at the end of the year, including radio cassette players, LCD televisions and record players.[51][52] For global expansion, it established Aiwa Electronics International Co., Ltd., headquartered in Taipei, Taiwan. Towada Audio also appointed Gando Holding as the official Middle East representative, including Iran.[53] From a public statement released by Aiwa Co., Ltd (Tokyo, Japan), "Aiwa Corporation (Chicago, USA) are in not in any way related to us, Aiwa Co., Ltd (Tokyo, Japan) or Aiwa Japan since 1951 to date".[54]

In 2020, Aiwa launched the HPB-SW40 ("ButterflyAudio") through crowdsourcing in Japan, a wearable headphone with a unique design that sits on the shoulders.[55] Also in 2020 it launched a record player style Bluetooth speaker and radio (SB-LFS30), a radio cassette recorder (TR-A30) and pocket analogue radio (AR-AP35).

Aiwa Vietnam was formed in 2020 and debuted with the release of smart TVs in the country.[56][57] In 2021, Aiwa partnered with 5,000 retailers in India to relaunch in the country.[58] Aiwa India launched a new series of smart TVs, the Magnifiq series, in July 2022.[59] The regional headquarters of Aiwa in India, which serves the South Asia region, is currently headed by Ajay Mehta.[60]

Other Aiwa makers

[edit]
Latin America

In Mexico and other countries in Latin America, the Aiwa rights are owned by Audio Mobile Americas, S.A. based in Panama which relaunched the brand in 2017. This company sells products such as smart TVs, headphones, speakers and others.[61]

Brazil

The Aiwa brand relaunched in Brazil in 2022 after being licensed by MK Group, owner of Mondial. It started with producing new televisions at a former Sony manufacturing plant in Manaus.[62][63]

Aiwa Digital

In June 2022, Aiwa Co., Ltd. announced that it granted the use of its trademark in the digital field to a Japanese contract manufacturer named JENESIS.[64] JENESIS then announced its first smartphone, tablet and smartwatch products under its aiwa digital series. It also sells musical instruments.[65] New subsidiary Aiwa Marketing Japan Co., Ltd. (joint venture with Aiwa Co., Ltd.) was established in 2023.[66]

Aiwa Home

Since 2023, the New Jersey, USA based company Xtreme Connected Home, a part of JEM Accessories, has licensed the Aiwa brand from its North American owner and released home and kitchen appliances domestically.[67]

Iran

[edit]

In Iran, Aiwa products are officially distributed by Gando Holding through its subsidiary Gando Service. The company operates the official Aiwa Iran website (iranaiwa.com) and provides after-sales service and distribution nationwide.[68][69][70]

[edit]

See also

[edit]

References

[edit]
  1. ↑ "CNN.com - Aiwa slashes workforce in half - March 26, 2001". CNN.
  2. 1 2 3 4 5 "How Aiwa missed out on digital's golden age". Australian Financial Review. October 2, 2002. Retrieved August 15, 2023.
  3. ↑ Dahl, Axel. "Aiwa Aiwa 22 on thevintageknob.org". www.thevintageknob.org.
  4. ↑ "Aiwa: The Almost Great Audio Company". Gizmodo.com. September 16, 2011. Archived from the original on September 28, 2017. Retrieved August 19, 2020.
  5. 1 2 3 4 5 currency, NEIL WEINBERG Reprinted from Forbes All amounts are in US (January 29, 1996). "Aiwa stays a step ahead of its rivals". Australian Financial Review. Retrieved September 15, 2026.
  6. 1 2 "中高年は懐かしい 10年ぶり復活の「aiwa」は売れるのか？｜話題の焦点". 日刊ゲンダイDIGITAL. June 23, 2017. Retrieved August 10, 2023.
  7. ↑ "大河原克行の「パソコン業界、東奔西走」". pc.watch.impress.co.jp. Retrieved August 10, 2023.
  8. 1 2 3 "Sony Global - Press Release - Announcement of Merger". www.sony.com. Retrieved August 15, 2023.
  9. ↑ Andy Madden (March 18, 2015). "Aiwa returns with the Exos-9 Bluetooth speaker". What Hi-Fi? Sound and Vision. Haymarket Media Group. Retrieved March 31, 2015.
  10. ↑ "Aiwa". HomeTheaterReview.com. Luxury Publishing Group Inc. Retrieved March 31, 2015.
  11. ↑ "Aiwa Co., Ltd. History". FundingUniverse.com. Retrieved March 31, 2015.
  12. ↑ "History of Aiwa Co., Ltd. – FundingUniverse". Fundinguniverse.com. Retrieved August 19, 2020.
  13. ↑ "The giants in Japanese electronics". The Economist. February 20, 1982. Retrieved March 31, 2015.
  14. ↑ "Aiwa TP-S30 Accessibility ▶ Walkman.land". walkman.land. Retrieved September 15, 2026.
  15. ↑ "Aiwa | Vintage Electronics Have Soul – The Pocket Calculator Show Website". Pocketcalculatorshow.com. February 16, 2004. Retrieved August 19, 2020.
  16. 1 2 3 "戦略ケース シリーズ「崖っぷちからの復活」第３回 株式会社アイワ - J-marketing.net produced by JMR生活総合研究所". J-marketing.net｜produced by JMR生活研究所 (in Japanese). Retrieved September 15, 2026.
  17. 1 2 3 "アイワ(東6761)". www.iforum.jp. Retrieved September 15, 2026.
  18. ↑ McCULLOM, R. O. D. (August 19, 1988). "BBE Sound Signs Licensing Pact With AIWA for Signal-Processing Technology". Los Angeles Times. Retrieved August 10, 2023.
  19. ↑ "AIWA・EXCELIA・アイワ・エクセリア XC-003 Ｂ級オーディオ・ファン". audiof.zouri.jp. Retrieved August 10, 2023.
  20. ↑ Rosenbloom, Richard S.; Cusumano, Michael A. (July 1, 1987). "Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry". California Management Review. 29 (4). SAGE Publications Inc: 51–76. doi:10.2307/41162131. ISSN 0008-1256. JSTOR 41162131.
  21. ↑ "Aiwa PT-H50". Mobilecollectors.net. Retrieved August 19, 2020.
  22. 1 2 "Annual Report for Sony for the fiscal year ended March 31, 2003". www.sec.gov. Retrieved September 15, 2026.
  23. ↑ Belson (NYT), Ken (March 1, 2002). "World Business Briefing | Asia: Japan: Sony To Buy Aiwa". The New York Times. ISSN 0362-4331. Retrieved September 15, 2026.
  24. ↑ "Aiwa - Stereoindex". January 31, 2024. Retrieved September 15, 2026.
  25. ↑ Author, No (April 27, 2001). "Aiwa posts huge net loss in fiscal '00". The Japan Times. Retrieved September 15, 2026. {{cite web}}: |last= has generic name (help)
  26. 1 2 "Forbes.com: Aiwa Joins The Layoff Club". Forbes. April 17, 2001. Archived from the original on April 17, 2001. Retrieved August 10, 2023.
  27. ↑ "CNN.com - Aiwa slashes workforce in half - March 26, 2001". CNN. March 26, 2001. Retrieved August 19, 2020.
  28. ↑ EETimes (March 6, 2002). "Sony leverages Aiwa to compete against Chinese suppliers - EE Times". EE Times. Retrieved September 15, 2026.
  29. ↑ KAGEYAMA, YURI (February 28, 2002). "Sony to Make Ailing Aiwa Subsidiary". Midland Reporter-Telegram. Retrieved September 15, 2026.
  30. ↑ Adrian Covert (September 16, 2011). "Aiwa: The Almost Great Audio Company". Gizmodo. Gawker Media. Archived from the original on September 28, 2017. Retrieved March 31, 2015.
  31. ↑ "Sony leverages Aiwa to compete against Chinese suppliers". EE Times. August 14, 2020. Retrieved August 19, 2020.
  32. ↑ "ソニー、吸収合併したアイワの新ロゴデザインを発表". av.watch.impress.co.jp. Retrieved August 15, 2023.
  33. ↑ Mark Sweney (February 14, 2004). "Sony in talks with London shops about global Aiwa creative brief". Brand Republic. Haymarket Media Group. Retrieved March 31, 2015.
  34. ↑ "News：残るのはブランドだけか？──ソニーがアイワを完全子会社化". www.itmedia.co.jp. Retrieved August 10, 2023.
  35. ↑ set), (Display Name not (February 25, 2004). "Aiwa (Sony) MP3 players hit Europe". Tech Digest. Retrieved August 10, 2023.
  36. ↑ XP-ZV610/ZV616 Portable CD Player Operating Instructions, Aiwa, p. 23
  37. ↑ "Aiwa Boomboxes |". Archived from the original on September 11, 2016. Retrieved August 11, 2016.
  38. ↑ "ソニー、2007年通期決算は売上/純利益とも過去最高に". av.watch.impress.co.jp. Retrieved August 15, 2023.
  39. ↑ "How Aiwa, a former global stereo brand, is getting resurrected in Chicago". Chicago Tribune. March 11, 2015. Retrieved August 15, 2023.
  40. 1 2 "Can the guy who hit it with an Android alarm dock do it again with stereo speakers?". Crain's Chicago Business. April 22, 2015. Retrieved August 15, 2023.
  41. ↑ "Agreement between US and Japan Unites Aiwa | Aiwa". Aiwa. September 30, 2020. Archived from the original on September 30, 2020. Retrieved August 15, 2023.
  42. ↑ Court document justia.com
  43. ↑ MR JUSTICE MANN (December 13, 2019), Aiwa Co. Ltd v Aiwa Corporation [2019] EWHC 3468 (Ch), retrieved August 15, 2023
  44. ↑ Stockdill, Robert (August 31, 2021). "Aiwa brand up for auction, its parent bankrupt". Inside Retail. Retrieved August 15, 2023.
  45. ↑ "Public Statement – Aiwa Corporation (Chicago, USA) files for Chapter 11 bankruptcy | aiwa". www.int-aiwa.com. Retrieved August 15, 2023.
  46. ↑ "Aiwa". Hilco Global. Retrieved August 10, 2023.
  47. ↑ "Iconic Audio Brand AIWA Announces Its Relaunch at CES 2023". PRWeb. Retrieved August 15, 2023.
  48. ↑ "Aiwa Co., Ltd". Jp-aiwa.com. Retrieved August 19, 2020.
  49. ↑ "Electronics makers revive classic brands to boost sales". Waterloo Chronicle. July 31, 2017. Retrieved August 15, 2023.
  50. ↑ "新生「aiwa」ブランドで変わること、変わらないもの － アイワ三井社長・中村取締役インタビュー (1/4)". PHILE WEB (in Japanese). Retrieved August 15, 2023.
  51. ↑ "ソニーが手放したａｉｗａ、再生目指す地方企業". 読売新聞オンライン (in Japanese). January 12, 2018. Retrieved August 15, 2023.
  52. ↑ "「アイワ」約１０年ぶり復活 昨年末からラジカセ、液晶テレビなど順次発売 海外展開、白物家電も視野（1/2ページ）". 産経ニュース (in Japanese). January 29, 2018. Retrieved August 15, 2023.
  53. ↑ "About Us - Gando Service". Retrieved September 15, 2025.
  54. ↑ Aiwa Co., Ltd 2021.
  55. ↑ 株式会社インプレス (February 16, 2022). "これは、良いものだ。新生aiwaが放つ新体感スピーカー「ButterflyAudio」【小寺信良の週刊 Electric Zooma!】". AV Watch (in Japanese). Retrieved August 15, 2023.
  56. ↑ "Smart TV AIWA "đổ bộ" tại Việt Nam: Lựa chọn "quốc dân" cho trải nghiệm màn ảnh rộng". Tạp chí Đẹp (in Vietnamese). August 7, 2020. Retrieved August 10, 2023.
  57. ↑ "AIWA Việt Nam – Thương hiệu chất lượng Nhật Bản". Archived from the original on October 26, 2020. Retrieved August 15, 2023.
  58. ↑ "AIWA eyes partnership with 5,000 retailers by December". The New Indian Express. October 6, 2021. Retrieved June 17, 2022.
  59. ↑ "Aiwa India Expects To Clock Rs 8,000 Crore Revenue In 5 Years; Plans Rs 160 Crore Initial Investment". July 6, 2022. Archived from the original on July 7, 2022. Retrieved August 15, 2023.
  60. ↑ "Aiwa's second coming". businessindia.co. November 8, 2022. Retrieved August 10, 2023.
  61. ↑ "AIWA se empodera de nuevo en América Latina". www.prnewswire.com (Press release). Retrieved August 15, 2023.
  62. ↑ "Aiwa volta ao Brasil: vendia som, agora vende TV? O que aconteceu?". economia.uol.com.br (in Brazilian Portuguese). Retrieved August 15, 2023.
  63. ↑ "Aiwa is back with TVs made by Mondial's owner". valorinternational (in Brazilian Portuguese). July 10, 2022. Retrieved August 15, 2023.
  64. ↑ "JENESISが「aiwa」ブランドの商標使用権を取得！新生アイワデジタルとしてAndroidスマホ・タブレットなどを8月より順次発売へ - S-MAX". s-max.jp (in Japanese). Retrieved August 15, 2023.
  65. ↑ 日経ビジネス電子版 (June 16, 2023). "aiwa復活で湧き上がる日本への思い JENESIS藤岡社長兼CEO". 日経ビジネス電子版 (in Japanese). Retrieved August 15, 2023.
  66. ↑ "「アイワマーケティングジャパン株式会社」設立に関するお知らせ | アイワ". www.jp-aiwa.com. Retrieved August 15, 2023.
  67. ↑ "AIWA's Brand Expansion into the Home Category Introduced at The Inspired Home Show 2023". www.prnewswire.com (Press release). Retrieved August 15, 2023.
  68. ↑ "ایران آیوا | سایت رسمی آیوا در ایران". iranaiwa.com. Retrieved August 18, 2026.
  69. ↑ "گاندو سرویس – ارائه خدمات پس از فروش برندهای معتبر صوتی و تصویری". gandoservice.com. Retrieved August 18, 2026.
  70. ↑ "معرفی گاندو سرویس – گاندو سرویس". gandoservice.com. Retrieved August 18, 2026.
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